How to Maximize Your LinkedIn: Draft a LinkedIn or Email Outreach Message

Often, we seek advice, mentorship, or assistance from those that have experience in a role or area of interest. These conversations are referred to as informational interviews or career chats. Studies show that being clear and specific in your ask of someone can greatly increase your chance of receiving a response.


Use the questions below to help draft a clear and concise message to send to a recruiter, fellow alumnus, a mentor, or industry expert.


How to draft a LinkedIn Message

Increase your LinkedIn outreaching message response rate by using the questions below to draft a clear and concise message to send to a recruiter, fellow alumnus, a mentor, or industry expert.


Remember to be clear and specific!

  • Who are you as a professional and how you are connected to the individual?

  • What is the specific reason or goal for sending the message?

  • What is your ask of the individual?

  • What is the time commitment you are requesting?


Example

Who you are as a professional and how you are connected:

Sarah Seavey, ’12 University of Arizona graduate, seeking a career change from law to athletic compliance

Both members of the University of Arizona Alumni Association LinkedIn group

The specific reason or goal for the message

I saw the article posted in the University of Arizona Alumni Association LinkedIn group regarding the NCAA compliance updates for next year and was intrigued

Your ask of the individual

Phone call regarding his career path in athletic compliance

The time commitment you are requesting

10 minutes

Example Outreach Message

Good afternoon Mr. Smith,

My name is Sarah Seavey and I am a '12 graduate looking to make a career change from law to athletic compliance. I saw the article you posted in the University of Arizona Alumni Association LinkedIn group regarding the NCAA compliance updates for next year. Your comments on the matter were very intriguing and insightful. If you have time, would you be willing to chat on the phone with me for no more than 10 minutes regarding your career path in athletic compliance?

Thank you!

Sarah



Template

Who you are as a professional and how you are connected:


The specific reason or goal for the message


Your ask of the individual


The time commitment you are requesting


How to draft a Networking Email

There will be times you will need to send an email to someone in or outside of your network requesting help. To start, you'll need a subject line that will need to encourage the reader to open the email and respond.


Creating a Networking Email Subject Line

According to research done by Business 2 Community, 47% of people open emails based on the subject line alone. Here are the top tips for writing an engaging subject line that increases the chances that your emails will be opened. 


Keep the subject line to less than 50 characters. Email subject lines will get cut off if they’re too long, particularly on mobile devices. According to HubSpot, 77% of emails are opened on a mobile device.


Example Subject Lines for Networking Emails


Get Personal.

Similar to the LinkedIn message, you can denote how you are connected to the individual within the subject line.

  • “I found you through [insert first and last name]”

  • "Fellow University of Arizona grad looking to connect".

  • "Admired the [insert idea, topic, content] you shared

  • Fellow [insert commonality] who would love to connect

Spark Intrigue.

  • "Loved your recent article [insert publication or title of artcile]"

  • "[insert name] suggested that I reach out to you"

  • Hey [insert first name] — what is the most important aspect of a resume?

  • “Need your advice”

  • From the LeadGenius test “Found you on LinkedIn” had a 64% open rate.


Body of the Email

As for the body of the email, you can use the LinkedIn message template above.